In 2018, Google was fined $2.7 billion for unfairly favouring its own comparison shopping service: Google Shopping. Following this EU antitrust ruling, Google is actively encouraging non-Google comparison shopping services to compete within Google Shopping.
Non-Google CSSs are currently able to buy Google Shopping at wholesale rates that are 20% less than the same inventory via Google Ads.
SearchStar have been approved as a CSS provider to help diversify shopping and allow businesses to make significant savings on their Shopping Ads. We’ve been chosen specifically by Google for this scheme for our commitment to Google Shopping and knowledge of technical setups and campaign management.